If you’re also a user of the mind-numbing distraction machine known as Instagram, you’ve probably seen it on your story feed: the dramatic flushed cheeks, the inflated doll lips, the oh-so-cute virtual freckles. They appeal to the sparkling aesthetics of the internet age; they’re absolutely adorable; and they’re a widespread and invasive form of toxic beauty standards: Instagram selfie effects.

For the uninitiated, Instagram has introduced a feature that allows users to create their own selfie filters using augmented reality technology. With these effects, people can digitally modify their facial features with the Instagram camera, producing interesting — and sometimes disturbing — results.