Call them augumented reality, face filters, or โ€” the term Googleโ€™s adopted โ€” โ€œface retouching,โ€ they started out as cute puppy dog ears, vomiting rainbows, flower crowns, andโ€ฆ that blue filter that smooths out your complexion. Now every major social media platform, from SnapChat to TikTok, Facebook to Instagram, has them, and weโ€™re all guilty.

Raise your hand if you donโ€™t have a fave Insta filter. 

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