Call them augumented reality, face filters, or — the term Google’s adopted — “face retouching,” they started out as cute puppy dog ears, vomiting rainbows, flower crowns, and… that blue filter that smooths out your complexion. Now every major social media platform, from SnapChat to TikTok, Facebook to Instagram, has them, and we’re all guilty.

Raise your hand if you don’t have a fave Insta filter. 

Read the full article at