Brazilian plastic surgeon Ivo Pitanguy pioneered the BBL in the 1960s, and it began gaining steam in the United States in 2010s with the rise of influencers and celebrities such as Kim Kardashian flaunting figures many assumed could only be attained through surgery.

The BBL phenomenon doesn’t seem to be flattening anytime soon. And businesses like Menos’s Post-Op rides are aiming to meet the demand. But one has to wonder: Are these businesses capitalizing on a dangerous trend? 

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