The American Society of Plastic Surgeons (ASPS) will launch a new public safety awareness campaign at the society’s annual meeting, to be held in Denver on Sept. 23 through 27, 2011.

The meeting, which is being called Plastic Surgery 11, will be attended by more than 5,000 doctors, medical personnel, exhibitors and industry representatives in the field of plastic surgery.

The ASPS’ "Do Your Homework" patient safety campaign urges consumers to check their doctor’s credentials and ensure their cosmetic surgery is performed by plastic surgeons certified by the American Board of Plastic Surgery (ABPS). The ASPS warns that physicians without specialized training may market themselves as cosmetic surgeons. A 30-second TV public service announcement and a news release will kick-off the launch.

Keynote speaker and ABC News correspondent, Bob Woodruff, will share his experience regarding the 2006 accident that left him with severe brain injury, during opening ceremonies on Friday, Sept. 23. Assigned to the conflict in Iraq, Woodruff was seriously injured when a roadside bomb struck his vehicle. Woodruff will also help present the annual Patients of Courage: Triumph over Adversity awards honoring inspirational reconstructive plastic surgery patients who’ve overcome traumatic illness or injury and are now giving back to their communities.

Hot Topics in Plastic Surgery is one of the most popular panels at the ASPS annual meeting. Again, ASPS is highlighting its Hot Topics presentations on Monday, Sept. 26.

The exhibit hall will be open Saturday, Sept. 24  through Monday, Sept. 26, and showcases more than 270 companies, featuring products and services including the latest breast implants, injectable wrinkle fighters, cosmetics/skin care, and body contouring technologies. This array of exhibitors will bring plastic surgeons up-to-date on cutting-edge products and technologies to better care for patients.

[Source: ASPS/MarketWatch]