Once upon a time (in 2015), none other than queen of alt-beauty Gwyneth Paltrow took to the internet to tout an “under-the-radar” cosmetic procedure known as threading, which she also dubbed “the future of face-lifts.” Fast forward five years, and she’s not the only one to praise the procedure: Beauty guru Huda Kattan did a full self-exposé and video on her love for threading, Cosmopolitan labeled it a “chiller” version of a classic face-lift, and the popular Instagram account CelebFace even dedicated an entire post trying to “expose” celebrity faces (CC: Bella Hadid, Ariana Grande, Dove Cameron) that may have secretly gotten hooked (pun intended) on the thread trend for a subtle brow lift.
So can a few threads really create the enviable lifted, youthful look for your face (or butts, boobs, lips, and just about anywhere else)? Well, like many beauty treatments, it’s not a simple yes or no.