In 2021, the general expectation seems to be that 30 is over the hill. When the clock strikes midnight on day 365 of being 29, you turn into an old crone from a Disney film. Of course, this isn’t the case in reality. So what’s with this school of thought? Do we really look younger these days or has everyone simply forgotten what it actually looks like to be 30?

Advances in the beauty industry and social media (in particular filters and editing apps) may have something to do with it. 

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