In honor of National Skin Cancer Awareness month, EltaMD Skin Care is launching its Sunny Days Ahead storytelling campaign, encouraging anyone who has experienced skin cancer to share their stories using the hashtag #FaceUpToSkinCancer. The goal of the campaign is to drive awareness and education on the importance of sun safety to help ensure more sunny days are ahead.

Throughout May, EltaMD Skin Care is launching a platform for people to share personal skin health stories including how they protect their skin daily, how they overcame skin cancer, and how they support loved ones who are skin cancer survivors.