As Memorial Day signals the unofficial start of summer, many teen girls will be eager to get out of school and spend time outside — and some may want to get a tan. But a new public service advertisement from the American Academy of Dermatology encourages those who are thinking of tanning to think again.

Released in conjunction with Skin Cancer Awareness Month in May, the new AAD PSA “Protect Yourselfie” uses social media imagery to remind teenage girls that tanning could lead to skin cancer and premature aging, and encourages them to protect their skin from harmful ultraviolet rays.

Read the full press release at