shutterstock_2373721871-350x350It was a dynamic year for plastic surgery and facial plastic surgeonsโ€”and 2015 truly pushed the needle forward on what is possible, even without nips and tucks.

โ€œThis year marked exciting new approvals as well as the birth of an entire new category of facial aesthetic treatments,โ€ says American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) President Dr. Edwin F. Williams, facial plastic surgeon and medical director of the Williams Center for Plastic Surgery in Albany, NY, and New York City.

Facial Plastic Surgery Goes Mainstream

Everybodyโ€™s doing itโ€”or so it seems. Plastic surgery and popular culture are so intertwined that plastic surgeons are as likely to be featured in US Weekly, People, Radar.com, and on TV chatfests discussing new treatments, trends, and scientific breakthroughs as celebrities. โ€œOur culture is fascinated with everything anti-aging. Facial plastic surgery is the new normal, and as a result, facial plastic surgeons are popular pundits,โ€ Williams says. โ€œPlastic surgery is no longer a big secret. Itโ€™s not โ€˜donโ€™t ask, donโ€™t tell,โ€™ but โ€˜do ask, do tell.โ€™ โ€

Taking It On the Chin

The US Food and Drug Administration gave its nod to the double chin melting shot Kybella in late April 2015. This is likely the first comer in what many believe will be a new category of fat-dissolving injectables. Kybellaโ€™s active ingredient is identical to something our body makes to absorb fat: deoxycholic acid. โ€œKybella is becoming a favoriteโ€”especially among notoriously surgery-shy men,โ€ Williams says.

Further emphasizing our focus on our double chins and the move away from surgery to eradicate them, Coolsculpting launched the CoolMiniโ„ข applicator. The new handpiece targets fat in the chin areaโ€”and chills it to oblivion. โ€œOne session takes roughly an hour and can freeze up to 1/3 of the fat from under your chin,โ€ Williams says. โ€œIn the future, we will likely combine these two minimally invasive treatments to bring us even closer to the results that we can achieve with neck lift surgery or chin liposuction.โ€

Call Me Caitlin

Caitlin Jenner, formerly known as Bruce, made her debut on the June 2015 cover of Vanity Fair magazine, and she looked stunning. โ€œThis story really turned the spotlight on facial feminization surgery and what is possible in 2015,โ€ Williams says. โ€œThe response was overwhelmingly positive for Caitlinโ€™s new look, and through her celebrity, she is serving as a role model for many others around the world.โ€

Face Transplants

Once the stuff of science fiction, face transplants are a reality today. Since 1985, 28 face transplants have been performed worldwide, and doctors at NYU Langone Medical Center completed the most extensive face transplant to date in November 2015. The surgery began the morning of August 14, 2015, and concluded 26 hours later on August 15. It involved a team of more than 100 physicians and pushed the boundaries of what was previously believed possible, including restoring the ability to blink. โ€œThese will never be mainstream operations, but in the right candidate, they can be life-saving ones.โ€