Today, Allergan plc (NYSE: AGN) announced that the Company is launching the next generation of its groundbreaking U.S.-based Brilliant Distinctions® program. The new offering incorporates the latest in digital innovation to enhance the consumer experience and drive increased member engagement.

In addition, Brilliant Distinctions® is also expanding to include the latest addition to the Allergan aesthetic portfolio, CoolScuplting®, in the body treatments category. CoolSculpting® non-invasively freezes fat in indicated body areas to help eliminate unwanted visible fat bulges. In the facial aesthetics category, the program provides savings to patients for loyalty and frequency of treatments and products, such as BOTOX® Cosmetic (onabotulinumtoxinA), the JUVÉDERM® Collection of Fillers, the SkinMedica® cosmetic skincare line, and Latisse® (bimatoprost ophthalmic solution) 0.03%.

“When Allergan launched Brilliant Distinctions®  in 2009, we were the first aesthetic company to offer a  patient savings and loyalty program. A true category innovation, the program serves more than three million members nationwide,” said Jim Umberger, Vice President, Digital/Multi-Channel Marketing, US Medical Aesthetics for Allergan. “As the aesthetic category leader, we are committed to enhancing the consumer experience and have invested in cutting edge technology to create the next generation of the Brilliant Distinctions® program, with an even greater focus on providing savings to our consumers. We’re also very pleased to be adding CoolSculpting® to the program, which will offer members even more ways to earn and redeem savings on the Allergan treatments and products they, and their doctors, have come to know and trust.”

The re-launch also marks the rollout of a best in-class e-commerce platform, Brilliant Connections, which offers patients the convenience of purchasing SkinMedica® products online. The platform’s introduction aims to help physicians meet the evolving needs of their patients by allowing them the option of purchasing their recommended SkinMedica® regimen whenever and wherever they want. Through Brilliant Connections users will also earn Brilliant Distinctions® savings and have the option to enroll in a subscription service to automatically replenish products as needed.