For patients who want to get rid of their double chins, Rodeo Drive Plastic Surgery Center in Beverly Hills, Calif, is offering a minimally invasive chin-rejuvenation procedure they call the “Rodeo Drive Chin Rejuvenation.”

“It’s not a big procedure, but it can make a big change in a person’s appearance,” says Lloyd Krieger, MD, the medical director of the center. “In the past, patients would need a facelift to deal with this problem, but now the Rodeo Drive Plastic Surgery Center offers this unique chin liposuction procedure that is effective, minimally invasive, has little downtime, and successfully addresses the problem of the annoying ‘turkey neck.’”

According to Krieger, the procedure is more affordable and easier to recover from than the routine facelift. Although chin liposuction is ideal for both men and women, Krieger says that men, who often fight an uphill battle with their double-chin look, can particularly benefit from this procedure.

[www.emediawire.com, June 12, 2006]