According to renowned facial plastic surgeon Dr. Patrick Flaharty, Baby Boomers have very particular needs and concerns when it comes to facial rejuvenation procedures, but knowing which ones to choose can be overwhelming. “It’s remarkable how quickly the specialty of facial rejuvenation has evolved, in even the past few years,” he comments.

Dr. Flaharty, who this week released Young Again: A Baby Boomer’s Guide to Facial Rejuvenation, his second book on the topic, explains that “many of the procedures and treatments we were recommending to our clients to erase the years have now been either refined or surpassed. And the same is true of surgical techniques – especially in regard to the modern facelift!” Techniques have changed dramatically, he says. “Today’s modern facelift, when performed by a specialist, is more natural-looking than ever. We no longer use a general anesthetic, and recovery time is incredibly fast.”

A facial plastic surgeon based in southwest Florida, approximately 80% of Dr. Flaharty’s patients are Baby Boomer women aged 55 and older.

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