Beauty just got a whole lot smarter.

Introducing the Smart Beauty Guide, the new consumer “face” of The American Society for Aesthetic Plastic Surgery (ASAPS). The new site includes procedural information, tool kits, product giveaways, and unique content from well-known bloggers. In addition, there is an Ask-A-Surgeon feature, a search tool to help consumers find board-certified plastic surgeons near them, and a special section devoted to male plastic surgery.

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Smart Beauty Guide will be promoting 16 unique blogs per month. Most are written by professional bloggers, but twice monthly the site will post blogs written by ASAPS on various topics, including new studies and trends.