The Informa Markets online program, Entrepreneurial Strategy for Aesthetic Physicians, is taught by faculty at Stanford University.

Informa Markets Medical Aesthetics announced the launch of a new educational program in collaboration with the Stanford Center for Professional Development (SCPD), called Entrepreneurial Strategy for Aesthetic Physicians.

The custom program is designed to help new and practicing physicians gain the necessary skills to develop an innovative mindset that will help fill a gap in business education.

The program includes 4-5 weeks of online education taught by Stanford faculty and an optional in-person day of learning.

Entrepreneurial Strategy for Aesthetic Physicians focuses on four critical areas of competency:

  • Demystifying principles of innovation to develop breakthrough solutions.
  • Understanding a systematic approach to successful entrepreneurship.
  • Moving business plans from conception through to execution.
  • Leading a high-performing team.

The program asks: What if doctors approached the practice of bringing medical advancements to market like entrepreneurs?

The program aims to help foster a thriving culture of leadership, innovation, and financial savvy so medical professionals can systematically and nimbly develop their practice, implement medical innovations, and set a new standard for business education in medicine. To learn more about the program and register for the upcoming course, visit

“There is no time for business education in medical school, but business skills are essential for most private practice physicians,” said Eileen Baird, group business director, North American Medical Aesthetics Group at Informa Markets. “In our work with the medical aesthetics community around the globe, we see many leave medical school and open a practice without the knowledge or skills to manage a business and bring their ideas to fruition. We hope to fill that void by bringing high-level, essential business and entrepreneurship skills to medical aesthetics private practice.”

The medical aesthetics community primarily consists of independent physicians who own and run their practices. Informa Markets Medical Aesthetics aims to enable these physicians to incorporate sophisticated business acumen into their medical practice and develop a mindset to embrace and pursue innovation naturally.

Launching the first of two education modules in July, the program gives private practitioners access to Stanford faculty knowledge and experience in innovation and entrepreneurship. It aims to help them develop business and management skills to grow and bring innovative products and techniques to market faster.

Informa Markets Medical Aesthetics connects physicians with the latest scientific innovations, medical techniques, and technologies.

Through decades of involvement with medical aesthetics professionals, the Informa team discovered that many physicians come to their trade shows and virtual events eager to explore the latest medical science techniques and innovations. They often have cutting-edge ideas but lack the knowledge or skills to incorporate the ideas into their practice successfully.

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