Most cosmetic surgeons will agree that the main goal of any marketing effort is to fill up the seats in the waiting room, and convert the consultations into surgeries, but they tend to disagree about how best to do this. In fact, practice management sessions at industry meetings are often some of the most contentious.

With so many companies and services vying for your marketing dollars, Plastic Surgery Practice wanted to know where you see the most value—and most readers are fans of social media.

In the unofficial web-based survey, 17.7% of respondents agreed that social media including Facebook, Twitter, LinkedIn, and Pinterest is where it is at.

Search Engine Optimization (SEO) services and E-blasts and newsletters tied for second, with 16.9% of people voting for each as providing the best bang for their practice marketing buck. Last but not least were directory listings and traditional public relations efforts.