ModMed is introducing services designed to help physicians enhance their online presence; monitor and respond to patient reviews; sell products and services online; and market their practice.

According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor’s office to have a modern-looking website. Moreover, nearly three-quarters (74%) of respondents weigh online reviews heavily when selecting a physician.

This data indicates that, while it is paramount for providers to provide quality care, they must also focus on building a strong online presence to help attract patients and provide consumers with the customer service experience they expect.

ModMed AMP—which stands for “advertise, market, promote”—offers a website design, reputation management, digital marketing, and e-store package as part of its practice management marketing services. These services are designed to help patients find a physician more easily and for practices to build and manage a strong online brand and reputation.

“In today’s digital world, it’s not enough to simply have a website or social media account for occasional use. For physicians, attracting patients is an ongoing process that requires an ongoing online strategy,” says Adam Kupperman, senior vice president of specialty business and general manager of dermatology and plastic surgery at ModMed. “We recognized that between managing operations, caring for patients, and keeping track of financials, many providers are overwhelmed and don’t have time for marketing.”

Details of ModMed AMP include:

  • Website design and management. Domain registration and hosting, customizable for the practice, self-service capabilities, integrated with EMA and ModMed Pay. This includes search engine optimization, specialty-specific content, and blogging.
  • Digital marketing. Digital ad design, Google Pay-Per-Click advertising, and social network advertising that leads to optimized landing pages for campaign performance monitoring.
  • Reputation management. A review widget pulls certain patient reviews from the web to showcase on the AMP website. Practices can monitor, manage, and respond directly to incoming reviews or choose to have the ModMed AMP team do this on their behalf.
  • E-Store. An e-commerce site that can be used to sell products and services online. Practices can advertise their store as a purchasing option for patients on Facebook and in digital marketplaces such as Amazon.