Americans spent $9.3 billion onย all aesthetic procedures in 2020, up from $8.2 billion in 2019, according toย The Aesthetic Society. On TikTok, #plasticsurgery has over 6.8 billion views and popular social pages, likeย @celebplastic,ย @celebrityplasticsย andย @celebbeforeafterย on Instagram, are devoted solely to before-and-after images of celebrities (though they donโ€™t tend to have proof that these celebrities have had aesthetic work, they run on speculation).

Dr. Lara Devgan, a board-certified plastic surgeon in New York City whoย has over 500,000 followers on Instagramย andย 33,000 followers on TikTok, said that social sharing, particularly among celebrities and influencers, โ€œhas reduced stigma about plastic surgery and medical aesthetics.โ€ Especially after this strange year, โ€œtransparency and authenticity have become social currency โ€” nobody believes itโ€™s kale and lemon water keeping you wrinkle-free,โ€ she said.

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