Allergan Aesthetics, which was acquired by AbbVie earlier this year, announced today that itโ€™s introducing its new global brand identity with the goal of empowering confidence. Central to the new campaign is refreshed imagery and content that celebrates โ€œreal people across different ethnicities, genders and skin tones,โ€ which Allergan hopes will drive home the fact that they are creating โ€œscience-backed aesthetic medicine for people of every background.โ€

โ€œEmpowering confidence is important to our work and our industry. We believe this new brand brings that purpose to life for colleagues, customers and consumers around the world,โ€ says Carrie Strom, senior vice president of AbbVie and president of Global Allergan Aesthetics, in a press release. โ€œThe new brand better reflects who we are today and where we are going in the future. It represents our companyโ€”full of passion, energy, and solely focused on aesthetics.โ€

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