Applisonix Ltd announced Monday that a recent test conducted using its hair removal prototype Selectif achieved, following an initial treatment, average hair reduction of 38%, which positions its efficacy within the top professional long-term hair removal solutions.

The Selectif device, which is scheduled to launch in Q1 2009 in Europe, uses a unique ultrasound technology called Impresa, which selectively heats the hair root, regardless of hair color or skin tone.
The treatment was given to 36 people, men and women, with different hair colors and skin tones, and the results were statistically significant.

According to the company, the product is safe and effective; is comparatively less painful and cost effective than laser-based systems; can be applied to all hair and skin tones; does not have any side effects; and can be used on any part of the body.
Read the company's press release [removed]here[/removed]. and Bio-Medicine offer more detail on the new procedure.