The Marena Group has partnered with technology platform Fit:match.ai to launch an artificial intelligence (AI)-powered body scanning app that enables plastic surgeons in clinics to match their patients with the post-op garments that fit them best. Until now, many physicians and patients have faced challenges in achieving the perfect fit for post-surgical compression garments, which are essential for supporting the body’s healing process after surgical procedures.
With surgeons performing hundreds of thousands of breast augmentations, lifts, and reduction procedures alone, and millions of other aesthetic procedures each year, solving the post-surgery fit issue is a priority for both health professionals and patients.
“At Marena, we have always been committed to providing the highest-quality compression garments to support patient healing,” says Colin Marafko, chief marketing and e-commerce officer of Marena.
“This partnership with Fit:match enables us to take that commitment to a new level by ensuring the patient is in the ideal size and style garment for their unique anatomical characteristics and procedure,” adds CEO Dale Clendon. “The app not only ensures each patient is in the proper Marena garment, but also saves physicians time with manual measuring and increases their confidence that their patients will be satisfied with their results.”
Marena’s new sizing and garment selection app uses LiDAR and Fit:match’s AI-driven, 3D body-shape technology to scan surgery patients at recommended intervals both pre- and post-procedure to match them with the products that best fit their shape transformation at every stage. To receive their recommended matches, a patient registers in the new app on an iPhone.
A staff member in their doctor’s office then completes the 360-degree scan using the phone, which takes less than 20 seconds. The app instantly analyzes the patient’s unique body-shape data and suggests the size and style of garment that will provide the best fit at each post-operative stage to best support their recovery.
This new app ensures:
- Precise size and fit: The app predicts the right garment and size based on a patient’s anatomical characteristics and the procedure they are undergoing. This enhances comfort and effectiveness during the recovery process, according to Marena officials.
- Efficiency and ease of use: Physicians can integrate the app into their patient consultations, streamlining the product selection and sizing process and reducing the need for extensive manual measurements.
- An enhanced patient experience: By matching patients with garments that fit, the app will contribute to increased comfort and compliance, leading to faster recovery times and improved overall patient satisfaction, Marena officials say.
“We are thrilled to bring our tech-enabled retail solution to the post-surgical recovery space in partnership with Marena, a brand that has long led innovation in post-surgical and compression garment technology,” says Haniff Brown, founder and CEO of Fit:match. “This launch will help eliminate the guesswork plastic surgeons and their patients have traditionally faced when selecting post-op recovery wear.”