Over the course of the 2010s (that’s what we’re calling them, right?) the plastic surgery conversation shifted—what was once discussed in shameful, hushed whispers suddenly became Instagram caption fodder. A-list celebrities and reality stars alike started owning up to their cosmetic work, helping to normalize public perception of injectables and surgical procedures and giving us hope that the stigma associated with the industry might be nonexistent another 10 years from now.

Here are the 12 biggest pop culture aesthetics moments that defined the decade.