Digital technology has a way of helping us keep in touch with friends and loved ones, but it can also be an unintentional reminder of facial aging.
Misconceptions about how to achieve natural-looking results and confusion about treatment options continue to keep men and women from using injectables such as Dysport to treat glabellar, or frown, lines, according to the Break the Ice survey commissioned by Fort Worth, Tex-based Galderma.
The study, conducted online by Wakefield Research, found that 74% of women and men ages 30 to 40 would consider injectable treatments if the results looked natural.
“More than ever before, women and men are experiencing ‘breakthrough moments’ that create a desire to treat their frown lines between the eyebrows,” says Alisa Lask, vice president, US Marketing, Galderma Aesthetic & Corrective, in a media release from Galderma.
“But people aren’t talking about it openly, so they don’t have the opportunity to learn about all their options for treating frown lines, including Dysport, which is a great choice for many people interested in looking their best with natural-looking results,” she adds.
Despite reports of frown lines causing a stressed, old, or angry appearance, survey respondents voiced a fear of looking “frozen” as the reason for not trying injectables. Of those surveyed, 64% admit noticing frown lines between their own eyebrows. On average, this begins to occur around the age of 34. Participants also admitted noticing these signs of aging in others, including friends, co-workers, and family members.
Digital Reminders of Aging
- Selfies (43%)
- Tagged photos (33%)
- Social media posts (33%)
“Knowing that so many people worry every week about their frown lines between the eyebrows but that so few are comfortable discussing treatment options—even with a healthcare specialist like myself—is unfortunate,” says Paul Jarrod Frank, MD, a dermatologist in New York City, in the release. “No one should have frown lines that bother them when an injectable treatment option like Dysport can provide natural-looking results.”
Galderma Laboratory’s Break the Ice survey is a part of a larger public awareness campaign designed to pair the right healthcare specialist and right products in order to achieve natural-looking results.
[Source(s): Galderman, PR Newswire]