The current crisis has changed consumer behavior and expectations immensely. Since the lockdown started, personal safety and hygiene have emerged as a top concern. Consumers are scared of visiting crowded marketplaces and in some instances, have postponed purchases. One area that has seen unprecedented growth across multiple facets is online sales. From grocery buying to banking, consumers are meeting most of their needs online.
To be a part of this movement, the beauty industry needs to innovate and offer an experience at par with what brick-and-mortar stores do. Major ecommerce beauty brands have leveraged artificial intelligence (AI) and augmented reality (AR) to build assessment, comparison and testing tools to assist in finding beauty products online. We can learn from some of these case studies.