Ultherapy PRIME, which launched in September 2024, combines a micro-focused ultrasound platform with real-time imaging for non-invasive skin lifting.
Merz Aesthetics, a medical aesthetics business, announced actress, director, and producer Salma Hayek Pinault as its first global brand ambassador for Ultherapy PRIME, a micro-focused ultrasound platform for personalized, non-invasive skin lifting.
Ultherapy PRIME is US Food and Drug Administration-cleared to lift the skin on the neck, under the chin, and the eyebrows, as well as to smooth lines and wrinkles on the décolleté. Visible results can be achieved in one session, with no downtime, and can last up to a year or more.
“With her unwavering commitment to authenticity, Hayek Pinault trusts Ultherapy PRIME for a personalized, natural-looking lift, with results that can last up to a year or more. This collaboration reflects a shared belief in empowering individuals to look and feel their best to fuel confidence worldwide,” according to a release from Merz Aesthetics.
Hayek Pinault is an Academy Award-nominated actress and Emmy-winning director, also celebrated for her work as a producer. As an advocate for authentic self-expression and looking great at any age, she encourages others to embrace treatments that enhance their natural features.
“Self-care is essential. Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty,” says Hayek Pinault in a release. “Ultherapy PRIME boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting, natural-looking lift. It’s non-invasive, takes only one session, and has zero downtime. It is the future of beauty, and that’s why I can’t stop talking about it.”
Evolution of Ultherapy
The Ultherapy PRIME platform is the evolution of Ultherapy. Ultherapy PRIME further advances nonsurgical skin lifting by combining a micro-focused ultrasound platform with real-time imaging.
Since its September 2024 launch, Ultherapy PRIME has already been cleared in over 80% of Nerz Aesthetics’ targeted markets, with more approvals expected in 2025.
“We are proud and excited about the recent launch of Ultherapy PRIME, our next-generation platform for non-invasive skin lifting and a testament to our unwavering commitment to delivering meaningful innovations to our customers,” says Bob Rhatigan, CEO of Merz Aesthetics, in a release. “As we continue to expand the global footprint of this launch, we are thrilled to collaborate with Hayek Pinault as the first-ever global brand ambassador for Ultherapy PRIME.”
Photo caption: Salma Hayek Pinault
Photo credit: Merz Aesthetics
