Neighbours described Leah Cambridge as โ€œabsolutely stunningโ€, whileย her partnerย saidย she was โ€œa natural beautyโ€. This didnโ€™t stopย the 29-year-old from travelling to Turkey to undergo a โ€œBrazilian butt liftโ€, a procedure that transfers body fat to the buttocks from areas such as the stomach and back. Sheย suffered multiple heart attacks and died on the operating table.

Tragedies such as these tend to prompt one of two responses. First, thereโ€™s concern about a lack of regulation in the cosmetic surgery industry, particularly in cases where customers have travelled abroad. Then thereโ€™s dismay that women are taking these risks to begin with. Has popular culture really made them so shallow?