Neighbours described Leah Cambridge as “absolutely stunning”, while her partner said she was “a natural beauty”. This didn’t stop the 29-year-old from travelling to Turkey to undergo a “Brazilian butt lift”, a procedure that transfers body fat to the buttocks from areas such as the stomach and back. She suffered multiple heart attacks and died on the operating table.

Tragedies such as these tend to prompt one of two responses. First, there’s concern about a lack of regulation in the cosmetic surgery industry, particularly in cases where customers have travelled abroad. Then there’s dismay that women are taking these risks to begin with. Has popular culture really made them so shallow?