If you’ve ever looked at a jar of anti-aging moisturizer and wondered if it does “fuck all”, Helen Mirren is with you. The 72-year-old actress is Allure’s September cover star and despite being the face of L’Oréal Paris told the magazine that she doesn’t believe in the phrase “anti-aging.”

She said, “This word ‘anti-aging’ — we know we’re getting older. You just want to look and feel as great as you can on a daily basis. If people treat me like the age I am, I get absolutely insulted, really cross. I hate when people give up their seat for me. No, no, no. I don’t want your seat.”

Allure magazine editor-in-chief Michelle Lee also penned an essay proclaiming that the magazine will stop using the phrase “anti-aging.” As Lee says, “no one is suggesting giving up retinol,” but they are hoping that the ban of the phrase will stop reinforcing the idea that aging is a disease or condition that needs to be fought. As “anti-aging” is one of the biggest beauty-product categories and there’s an ever-increasing cost to being “ageless,” here’s to seeing how Mirren and Allure’s stance affects the industry.

Let this year be the end of age shaming.

Read the full article at www.thecut.com