To get ahead in the rat race and give their careers a boost, more men are turning to aesthetic and cosmetic treatments to obtain an “alpha male look”, some doctors say.

Men now form about a fifth of Ageless Medical Centre’s clientele, a proportion that has doubled over the last five years. Fifteen per cent of the patients at See Aesthetics and Medical Clinic are male, while plastic surgeon Martin Huang has noted a 5 to 10 per cent increase in male patients, who currently make up about a quarter of his customers.

Popular procedures include fillers for a more defined nose and jawline, liposuction to fix a double chin, and botulinum toxin and collagen injections to fill out wrinkles.


Doctors said their patients do it to enhance their looks as well as give their ego and confidence a boost.

“The reasons men decide to have something done (to their faces) are similar to why women do them — such as to improve self-image and boost self-confidence,” said Dr Huang, director of MH Plastic Surgery.

“However, men probably feel more pressure than women to look their best in the workplace, especially as they get older and start worrying about job competition from younger and better-looking men.”