Over the past 20 years, men seeking nips and tucks have shot up more than 325 percent, according to the American Society for Aesthetic Plastic Surgery. In order of popularity, men are lining up for nose jobs (rhinoplasty), eyelid surgery (blepharoplasty), breast reduction (gynecomastia), liposuction, and face-lifts, reports the American Society of Plastic Surgeons, and now account for more than 10 percent of plastic surgery patients.
While women have long felt the social implications of a world obsessed with youth, experts say that men are now feeling more of that pinch. “The reality is that the job market is fierce, and many of my patients come in to look and feel younger to boost their self-confidence,” says New York City plastic surgeon Douglas S. Steinbrech, MD, who specializes in male cosmetic surgery. “Guys want to stay competitive in the board room and feel and look good to clients and colleagues,” he says.