While breast augmentation with implants consistently ranks as the No 1 breast procedure in the US, breast lifts may be catching on and up.

The American Society of Plastic Surgeons (ASPS) reports that breast lifts grew by 70% since 2000, outpacing implants two-to-one. In 2013, more than 90,000 breast lift procedures were performed by ASPS member surgeons.

According to the new statistics, women between the ages of 30 and 54 made up nearly 70% of the breast lift procedures performed in 2013.

Anne Taylor, MD, an ASPS-member plastic surgeon in Columbus, Ohio, has seen an uptick in women requesting breast lift procedures in her practice. โ€œSometimes women donโ€™t want to be bigger as much as they just want to be higher,โ€ she says. โ€œOften there is plenty of tissue to reacreay, a lovely result.โ€

New breast lift techniques have also sweetened the pot, she says. These include media or superiorly based pedicle techniques. โ€œNot using an implant is a great benefit to some women,โ€ she says.

A lot of massive weight loss patients also opt for a lift sans implants. โ€œThey may have lost 100 to 300 pounds and donโ€™t want to be bigger. They like being smaller, but just want to be lifted. This is best-case scenario for lift.โ€

Breast lifts are also part of many mommy makeover procedures, she says.