As more men and women carve out new work-from-home habits, the wellness landscape of how to stay fit and healthy is changing. In fact, a TD Ameritrade study, published by CNBC, indicates that 59% of Americans do not plan on renewing their gym memberships once the pandemic is over.
Whether due to COVID fears or convenience, Americans’ attitude toward in-studio classes is shifting. What does that mean for the aesthetic industry?
“Non-invasive body shaping has been surging in recent years. As soon as we were able to reopen, we saw an uptick in patients requesting these types of contouring and sculpting procedures,” shares plastic surgeon, Arash Moradzadeh, MD, of Beverly Hills, Calif.
According to Moradzadeh, “There are two technologies that men and women are turning to not only muscle mass and progress lost to quarantine, but also to replace hours logged at the gym. truSculpt iD and truSculpt flex (known as the truBody treatment by parent company, Cutera) offer a safe, effective and clinically proven method to get back on track or maintain results outside of the gym.”
According to the company, truSculpt technologies deliver all the gains to patients without the sweat equity, and is potentially no more expensive than a previous personal training package.
truSculpt iD is designed to achieve a painless and permanent elimination of fat cells in stubborn areas around the abdomen and flanks – reducing the circumference of the treated area by an average of 24% in just one 15-minute treatment. Treatments feel like a heating pad and there is no downtime, according to the Amy Taub Study, American Society for Dermatologic Surgery 2017 Poster.
The company also describes truSculpt ﬂex as a personalized muscle building treatment that adjusts to a patient’s shape, ﬁtness level and goals to strengthen, ﬁrm and tone the muscles. Unique TMS technology is manufactured to deliver three workout modes replicating intensiﬁed crunch, squat and twisting actions.