Increasingly, the Instagram accounts of beauty businesses, clinics, and salons are being used to advertise and give away free cosmetic surgery. To enter for a chance to win, followers simply have to regram, like, and share posts. In return, brands receive free advertising and promotion as their posts circulate.

With companies and clinics on Instagram making cosmetic surgery even more accessible, it poses the question: In a world where beauty enhancements are becoming normalized, are young women under more pressure than ever to consider surgical and nonsurgical treatments?