It’s no exaggeration to say that 2017 – in fashion terms – has been all about female nudity on the red carpet. Women including Rihanna, Bella Hadid, Kim Kardashian and Emily Ratajkowski have been fuelling the ‘naked dress’ trend for months, while sheer tops have become commonplace pieces of daywear. The worrying side effect of this is that young women want to emulate their naked style – and if they don’t look exactly like the A-listers in question, they’re apparently willing to go to every effort to change that.

According to New York-based surgeon Dr Norman Rowe, the number of women coming to his clinic for nipple procedures has quadrupled – from four to 18 a week – in just six months.

“You see a lot of celebrities now wearing see-through dresses,” he told The Independent. “My patients come in with pictures from magazines of nipples that they want; they want to wear see-through dresses too, and that makes them take a closer look at their nipples.”

While it was predicted back in January that tiny nipples would be the unexpected plastic surgery trend of the year, Rowe says that it’s not all about size. Women have apparently been asking for everything from lighter nipples to smaller areolas, more symmetry and a more protruding look so their nipples can be visible when they go braless.

“Nothing is above cosmetic surgery now, people are looking at every detail,” Rowe says about how particular we have become. “It’s not enough now to get a breast augmentation or rhinoplasty – women want to fine-tune every element. And these days, that’s possible.”

While freeing the nipple started as a gender-equality movement and was all about celebrating female nudity, this is certainly a worrying, and perhaps not altogether that surprising, development.