Beauty is only skin deep,” goes the common lore. While humanity was busy dissecting the proverb into bite-sized affirmations, a branch of science literally got under our skin to drive a beauty trend—currently reframing the anti-ageing industry one cell at a time.

Introducing the future-focused science of cellular beauty, a skincare trend dealing with the building blocks of our body to provide a strong foundation for overall health, including our skin, hair and nails.

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