The pursuit of perfect skin is taking a backseat to a new “skin positivity” movement as backlash against social media pressure to be wrinkle-free, pimple-free and overall imperfection-free grows.

Brands and tech platforms, wanting to stay ahead of the cultural curve, are rethinking their marketing strategies to set more realistic expectations and steer positive conversations around beauty.

Read the full article at www.voguebusiness.com