Despite countless headlines announcing the Zoom boom, the craze has been largely anecdotal, based on the individual experiences of the dermatologists and plastic surgeons quoted in any given story. This led many to wonder: Is this for real? Have scores of patients really been altering their appearances based on nagging imperfections they may have spied during a virtual happy hour?

Recently, though, various plastic surgery societies have released statistics substantiating the reported boom. And new studies exploring our current appetite for aesthetic treatments — and the ways in which video apps ultimately feed it — have emerged in medical journals, providing proof of our insecurities and motivations. We investigate how the success of Zoom precipitated a surge in injectable and plastic surgery procedures from the earliest days of the pandemic — and look at where we are now, a year later.

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