The company Smile Direct Club reported that 60% of the people they surveyed are looking forward to seeing people’s smiles again. They’ve also seen a 47% increase in teeth whitening procedures and a similar climb for teeth straightening.

“I say it’s like the new boob job. And so people are now starting to see it as like a new plastic surgery. Honestly, I feel like because of social media, too, like the dentist is becoming more personable and it’s a new generation. And they’re just not as afraid anymore to go on and do procedures,” says Cosmetic Dentist Dr. Jocelyn Vitta.

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