It doesn’t take a seasoned beauty editor to understand that Jacobs is broadcasting to his 1.6 million followers that he recently had a facelift, a cosmetic procedure that is so shrouded in secrecy and discussed so rarely (and in hushed tones) that I can think of fewer than five people, much less celebrities, who have shared that information with the public.

Yet, according to the 2020 Plastic Surgery Report, 234,374 people in the U.S. underwent the procedure in 2020 (and that’s during a worldwide pandemic). Clearly, the interest is there — so why aren’t we talking about it? And why does the image of an iconic American designer posting a post-op photo feel so brazen and yet so significant? Well, it’s all about transparency.

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