Obagi, a leading global skin care brand for more than 30 years, announced the launch of ELASTIderm Facial Serum with patented Bi-Mineral Contour Complex that helps support skin elasticity so it can bounce back from the signs of aging, resulting in firmer-looking, more resilient skin.

Consumers are increasingly seeking topical treatments to tighten skin and address fine lines and wrinkles that occur as a result of aging, lifestyle and exposure to the sun. While devices and procedures to tighten sagging skin remain popular, there are few topical skin care products outside of retinols that are effective at firming skin and are backed by science.