Asย New York Fashion Week came to a close, Olay staged a makeup-free runway show that aimed to empower women to put their best face forward.

Part of the brandโ€™sย #FaceAnything campaign, which wants to put an end to the idea that women are โ€œtooโ€ anything โ€” from โ€œtoo ambitiousโ€ to โ€œtoo emotionalโ€ โ€” the show included 19 fearless women. Among them wereย Olympian Aly Raisman, comedian Lilly Singh,ย and model Hunter McGrady, all of whom graced the runway without a bit of makeup.

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