Allergan Aesthetics, an AbbVie company, announces it will be hosting an open casting call seeking people who would like to share their BOTOX Cosmetic Story.

The company continues its commitment to showcase real people and real stories as part of its larger mission to create a more inclusive and authentic dialogue around the decision to receive aesthetic treatments. Building on the success of the original ‘See Yourself‘ campaign, launched in 2021, BOTOX Cosmetic, is launching its first ever open-casting call which will bring together new and existing patients to share their personal stories and treatment journeys in a national advertising campaign.

“We continue to be inspired by the individuals who use our products. We know that everyone has their own unique reason for receiving BOTOX Cosmetic, and we want those authentic faces and voices to be a part of our campaign. Our goal is for people to see others like them and be empowered by their lives and their decisions. ‘See Yourself’ demystifies treatment, encourages transparency, and reflects our consumers in all of their beautiful forms, genders, and colors.”   

— Carrie Strom, President, Global Allergan Aesthetics and Senior Vice President, AbbVie

“The ‘See Yourself‘ campaign featuring real people, reached almost one billion adults in 2021. This year, our goal is to reach even more people. The finalists from the open casting call will be asked to share their experiences as part of our nationwide advertising campaign set to go live across TV, social media, and other digital channels later this year.”

— Jasson Gilmore, Senior Vice President Digital & Consumer Marketing, Allergan Aesthetics

The BOTOX Cosmetic open casting call will remain open through March 2022. Anyone interested is encouraged to apply by submitting their application.** Applicants are encouraged to watch the first See Yourself‘ campaign documentary-style shorts to help inform this year’s submissions.

**All applicants must be 21 years old or older to participate. Prospective candidates will be screened by a third-party casting agency to ensure unbiased and diverse stories will be spotlighted in the campaign. Candidates who have never received BOTOX Cosmetic will be assessed by a specialist to determine if they are appropriate for treatment with BOTOX Cosmetic; if appropriate, they will be treated with BOTOX Cosmetic. Candidates who advance to the final stages may be asked to share additional information about themselves and their BOTOX Cosmetic journey and reasons for consideration. Finalists will be taken to a professional set to capture content for the campaign. They will also be asked to create a ‘treatment diary’ that follows their experience getting BOTOX Cosmetic for others to follow along.

[Source(s): AbbVie, PR Newswire]