Chin augmentation with implants are in demand, according to new data from the American Society of Plastic Surgeons (ASPS).

Chin augmentation increased 71% from 2010 to 2011; a rate that surpassed breast implants, liposuction, and Botox combined. What’s more, chin implants are popular among both men and women of all ages.

Some experts credit this meteoric rise in popularity to increased usage of video-chat technology. Looking down while i-chatting may exaggerate excess fat around the neck. (In fact, a surgeon in Reston, Va developed a separate procedure — the Facetime facelift — to address these trouble areas for i-Chatters.)

According to the new ASPS data, 20,680 American had chin implants in 2011. This means someone got a chin implant every 25 minutes in 2011, on average.

“The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery,” says ASPS President Malcolm Z. Roth, MD, in a press release. “We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference.”

Other cosmetic procedures that saw an increase in popularity in 2011 include:

• Lip augmentation: 49% increase
• Cheek implant: 47% increase
• Laser skin resurfacing: 9% increase
• Soft tissue fillers: 7% increase
• Facelift: 5% increase

[Source: The ASPS 2011 National Clearinghouse of Plastic Surgery Procedural Statistics]