When facial fillers first came into use in the 1980s, they offered a rather crude way to rejuvenate oneโ€™s appearance. Made of bovine collagen, early injections didnโ€™t do much but add volume to the face. But over the last decade or so, the advent of new, more-precise technology has given doctors the tools to not merely plump the face, but reshape it altogether: straighten out a brow, strengthen a jawline, boost a receding chin.

And while cosmetic fillers might still be most strongly associated with lip plumpingโ€”thanks to their unofficial ambassador, Kylie Jennerโ€”they are increasingly finding an audience in men looking for a more โ€œmasculineโ€ face.

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