When facial fillers first came into use in the 1980s, they offered a rather crude way to rejuvenate one’s appearance. Made of bovine collagen, early injections didn’t do much but add volume to the face. But over the last decade or so, the advent of new, more-precise technology has given doctors the tools to not merely plump the face, but reshape it altogether: straighten out a brow, strengthen a jawline, boost a receding chin.

And while cosmetic fillers might still be most strongly associated with lip plumping—thanks to their unofficial ambassador, Kylie Jenner—they are increasingly finding an audience in men looking for a more “masculine” face.

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