What makes a man attractive? Dr Max Malik – an experienced practitioner at London’s Cranley Clinic — also known as “the face doctor” – quickly details this face: low, flat brows with a ridge above them; strong, high cheekbones with flattened cheeks; a square, visible jawline and a pronounced chin.

In the past, achieving this composite required painful, expensive surgeries. But now, clinics are increasingly offering handy packages of ‘masculinization fillers,’ which include jawline, cheek, and chin injections. Not only are they non-surgical, they’re comparatively cheap and generally give a subtle, slightly enhanced look. As a result, they’ve experienced a well-documented surge in popularity.

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