Click. Click. Click. That’s the sound of millions of American women tapping on web links with headlines that read, THE FRENCH GIRL’S GUIDE TO X, where X is whatever mystical Gallic property you prefer. Frenchwomen don’t get fat! They wake up with impeccable bedhead! They meet their lovers in insouciant-yet-polished ensembles like the ones in Hedi Slimane’s Celine spring 2020 show, that paean to the discreet charm of the ’70s-era French bourgeoisie.

We, les américaines, can’t get enough. What’s their secret? we wonder—and on we click.

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