In the last decade, the cosmetic procedures industry has undergone a makeover itself. What was once perceived as radical and risky has now become commonplace. The notion of “getting work done” has gained social acceptance. This shift is due to the expanding arsenal of noninvasive treatments that yield effective results with little to no downtime.

As health tech advances power safe and accessible treatments, preventative care has skyrocketed in popularity, especially among Millennials who are thinking ahead about the negative effects of aging. Procedures from light-based therapies and radio frequency treatments to micro-needling and chemical peels offer long-term value.

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