VCS is confident in its ability to execute an event that focuses on success for the medical aesthetic community and Nevada’s local economy, implementing Informa AllSecure safety guidelines.
Vegas Cosmetic Surgery (VCS) received approval from Nevada’s Department of Business and Industry to move forward with the in-person edition of its 2021 event. The show is scheduled to be held Thursday, June 10 through Saturday, June 12, at the Bellagio Resort and Casino in Las Vegas.
According to the conference coordinators, VCS, which is organized by Informa Markets’ North American Medical Aesthetic Group, is taking a rigorous approach to health and safety at the upcoming event, using the medically-vetted, industry-approved All Secure Standard, a set of guidelines and measures designed to maximize safety at the event. Informa Markets is working closely with the Bellagio Resort and Casino on a thorough health and safety plan based on that framework which will include mandatory face masks and temperature checks for all participants.
In-person and livestream registration options will enable practitioners and their staff members to learn and earn CME credits, network with colleagues from around the world and celebrate the medical aesthetics industry. The program will provide participants with the content to advance their knowledge, enhance their skills, and gain the techniques needed to improve on patient procedure outcomes. In addition, registrants will have the option to view the program later on-demand.
“While we have incredible digital opportunities available, medical aesthetic education is much more meaningful and engaging in-person, and it is important that practitioners experience the products available first-hand. We know safety is more critical now than ever, and we are confident in our ability to execute an event that focuses both on our community’s success and safety under Informa AllSecure,” stated Eileen Baird, group business director for VCS, in a press release.
VCS has reported that community feedback for a return to the show floor has been resounding throughout the medical aesthetics field. While digital opportunities have proven more critical than ever, it points out, they don’t offer the tactile experience that live experiences create. Additionally, live events help support regional economies, with the meetings and conventions industry bringing an estimated $11 billion annually to Las Vegas alone.
“Not only are meetings vital for the markets they serve, but the economic impact of holding events is critical for host cities as well,” explained Marianne Ferrandi, event operations director for the Medical Aesthetic Group. “Trade shows create thousands of jobs supporting local hotels, restaurants, retailers, and entertainment, among others, and we appreciate the role we play in supporting economies.”