The tracking tools many plastic surgery practices rely on for digital advertising may be creating unintended compliance risks. As regulators increase scrutiny, standard website setups could expose patient data in ways that raise both HIPAA and FTC concerns.
A team of facial plastic surgeons will operate on war-related facial trauma cases and train local doctors as part of its fourth medical mission in Ukraine.
Here, practice management expert Terri Ross reveals why investing in team sales training is the most overlooked but crucial strategy to increase revenue, conversion rates, and patient outcomes in a plastic surgery practice.
An analysis of Yelp reviews identifies a wide range of surgeon- and practice-related factors that influence whether plastic surgery patients leave positive or negative reviews.
A new study shows how social media shapes the societal values of Gen Z and Millennial generations compared to their older counterparts.