The American Society of Plastic Surgeons (ASPS), and its subsidiary, Plastic Surgery Business Solutions Inc (PSBS), are partnering with growth equity firm Strathspey Crown Holdings LLC.

The companies will jointly invest and work together on group purchasing and licensing, practice management services and tools, and co-marketing/public relations campaigns.

“This partnership provides additional capital and expertise to ensure that we achieve the goals we have set for the first phase of our management services organization,” says ASPS President Gregory R.D. Evans, MD, who is also a member of the PSBS Board of Directors, in a news release. “The tools and services being developed will focus on growing revenue and reducing costs for plastic surgeons, allowing them to prosper in private practice—and compete with the heavily marketed cosmetic surgery franchises.”

As part of the terms, ASPS will receive an equity investment in Strathspey Crown.

Strathspey Crown is a growth equity firm specializing in lifestyle health care. The firm partners with specialty physicians to commercialize technologies and services in the self-pay sector that enhance wellness, beauty, and performance.