Whether you’re playing catch up with encroaching competition or taking a more offensive approach to leave potential competitors in the dust, incorporating video content in your mix of healthcare marketing is a must. Video can be a powerful, economical and perennial marketing tool with endless possibilities that can be used on multiple platforms.

The healthcare industry is embracing video as a means to effectively and efficiently engage, convince, and convert potential and existing patients.

Read the full article at dermatologytimes.modernmedicine.com.