The Internet Marketing Year in Review: Four Lessons We Learned in 2015
David Evans, PhD, MBA, shares four lessons we learned in 2015, and what they can or should mean for your search engine marketing plan, in the December 2015 "The Edge."
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LatestCover Your Assets: Weighing the Pros and Cons of Central Cloud-Based Web Assets
David Evans, PhD, MBA, discusses the pros and cons of central cloud-based web assets in the November 2015 issue of PSP.
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Influencing the Industry: Tess Holliday Warns Fans About Plastic Surgery Trends
Plus-size model, social media influencer, and body activist Tess Holliday encouraged her TikTok followers to reject plastic surgery trends and be true to themselves. Particularly, Holliday opposed fans using her aesthetic, as well as that of Ashley Graham, as “inspo” for undergoing Brazilian butt lifts, or BBLs.
From the Editor: PSP Editor Talks About Magazine Changes for the New Year
PSP editor Denise Mann discusses all the exciting changes in store for the brand in 2015.
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Is Your Web Presence on Life Support?: What to Do When Your Website Is the Patient
In January’s The Edge, David Evans, PhD, MBA, helps you diagnose and treat your website’s problems.
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Hacked: Is Your Site Really at Risk?
Should be concerned about the security of your practice’s website? David Evans, PhD, discusses the potential threats in December’s The Edge.
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The Review Whisperer: Your patients are talking, but what are they really saying?
In this month’s The Edge, Ceatus CEO David Evans, PhD, MBA discusses how to make online reviews work for you.
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Dude, Where Are My Rankings?
Today, legions of cosmetic surgeons and other business owners are asking, “Dude, where are my rankings?” David Evans, PhD, MBA explains where they went and whether they will ever come back.
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The Edge: Movin’ Out?
“Many cosmetic surgeons don’t realize that they are renting their own websites. Before you consider any upgrades, make sure you own your website and all related materials, including content, graphics, and images.” David Evans discusses it all in the September 2014 The Edge.
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The Edge: 5 Expert PPC Hacks
Is your PPC campaign really working for you? David Evans, PhD, MBA, offers five tips in this month’s, The Edge column.
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